I'm Branded

"No Logos" by Naomi Klein from 2000 Once a poster boy for the new economy, Bill Gates has become global whipping boy. Nike's swoosh - the marketing success of the nineties - is now equated with sweatshop labour, and teenage MacDonald's workers are joining the Teamsters. What is going on? No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign. No Logo uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. And as job security disappears, the respectful reverence which corporations enjoyed as engines of the economy is also dissipating - as is their protection from worker and citizen rage. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Text Via.... Note: Yes, this book is from the year 2000 yet these issues are still relevant today. Since this book Klein has been feverishly on message with this and related topics such as "Disaster Capitalism" or "The Shock Doctrine". Read and or listen to her speak and if you are of an open mind than these points cannot be ignored. Neither can the popularity of her and her material. She's struck a chord with the PEOPLE. Yes, the people who think. The people who don't just eat the gruel that is served to them, they ask Questions like....."what exactly is this clump of pulsating movement in my super-sized gruel meal"! These inQuries cannot be dismissed as conspiracy. Just Questions. The people who claim "conspiracy" are simply those scared to investigate.(in my opinion)